Includes index. Marketing 20 (2022). Among the many topics addressed in this textbook are the following: strategic planning, ethics, consumer decision making, targeting markets, market research, product concepts, nonprofit organization marketing, marketing channels, retail, communications, media and pricing. Although intended for a post-secondary audience, the content of this resource supports many of the modules of the Marketing 20 curriculum. It is user-friendly, easy to read and its visuals contribute to understanding. Teachers could consider using this book as a professional reference resource or as a student resource.--Ministry of Education website.