This resource provides an in-depth introduction to marketing within a Canadian context. It covers a wide range of topics including: consumer needs, wants, behaviour and influences; market research and metrics; types of markets and demands; the elements of the marketing mix; branding; pricing; supply chain; retailing and wholesaling; communications; and, customer relations. Each chapter begins with an outline, learning objectives and a Canadian example of a marketing situation or program. Infographics, diagrams, photos and definitions support learning. Students can monitor their comprehension by responding to the comprehension questions within each chapter and review their learning with the chapter summaries and activities at the end of each chapter.--Ministry of Education website.

Marketing 20 (2022). Includes bibliographical references and indexes.