This teacher reference book has a vast amount of information on a variety of marketing topics such as communications, brand, strategy, market research, campaign media and ethics. Clearly identified case studies, as well as thought-provoking or discussion starter questions can also be found and used in the classroom as either an introduction or a reinforcement of a topic or concept. This book is available in print and electronic formats.--Ministry of Education website. .

Marketing 20 (2022). .